The success of your retail shop depends (a lot) on the attractive and practical fit-outs.
However, often retailers pay too much attention to the products and sales, and in the process completely overlooks the overall aesthetic of the retail fit-outs. And this eventually results in depleting sales and adversely affecting the business.
We have listed down the three common fit-out mistakes that a retailer should avoid for enhanced footfall and skyrocketing sales!
1. Poor Choice Of Lighting
A majority of retailers think that retail fit-outs are all about shelves, racks and counters. However, that’s just a part of shopfitting. Illuminating your products smartly with an attractive source of light is one of the best ways to attract your customer’s attention. It allows the buyer to conceptualise what they are about to buy and thus it creates a strong emotional appeal.
It’s always best to go for some exquisite custom-designed fixtures to highlight the specific displays.
2. Immovable Shop Design
The retail landscape has become challenging. Therefore, it is important to explore various means to reduce the costs and optimise the existing space – without cutting any corners. Remember, the ability to refurbish and reconfigure your shop is the key ingredient to boost your sales. Therefore, make sure you have a fit out that can accommodate the changes easily. The best thing is to go for easy-to-install and shift shelving and racking solutions.
3. Cluttered Shop Layout
Sometimes, retailers try to add too much aesthetics to their shop; and in the process, they end up making their shop cluttered. While getting retail fit-outs, consider your shop from the customer’s perspective. Think about various factors that can influence the customer’s purchase behaviour. Moreover, consider the size of your shop and the length of its walkways to ensure your customer gets maximum accessibility. The goal of retail fit outs is to add value, enhance the customer experience and boost your sales. And so choose them wisely!
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